WHERE TALENT BECOMES LEGACY.

A SPORTS AGENCY, DEDICATED TO OUTDOOR & ACTION SPORTS.

Indie Sports Management is a Germany-based agency serving global brands, athletes & rights holders in the world of outdoor and action sports.

With over 20 years of industry experience, we’ve worked alongside some of the world’s leading talent and most iconic brands — from grassroots campaigns to global partnerships. We bring a deep understanding of both the athlete journey and the commercial landscape, offering strategic support that’s as personal as it is professional.

Our focus is on long-term impact: building sustainable careers, meaningful collaborations, and creative stories that cut through the noise. Whether you're climbing a mountain or launching a world-class event, we’re here to help you do it with clarity, purpose, and momentum.

Dennis Ranalter flying through the air, skis crossed.
Josh Wade approaching the finish line of the 2024 UTMB.

Our Services

  • Career Development: We guide athletes through every stage of their careers, from emerging talent to seasoned professionals. Our personalized strategies focus on long-term growth, skill enhancement, and brand building.

    Contract Negotiation: We secure the best possible deals for our athletes, leveraging our industry connections and expertise to ensure favorable terms and conditions.

    Sponsorship & Endorsements: We connect athletes with leading brands, creating partnerships that align with their values and amplify their reach.

    Public Relations: We manage media relations and public appearances, ensuring our athletes maintain a positive public image and strong audience engagement.

  • Strategic Planning: We craft tailored strategies that align with your brand’s goals, leveraging insights and trends within the outdoor and action sports industries.

    Sponsorship Management: We help brands identify, secure, and manage sponsorships that enhance their visibility and align with their brand identity.

  • Narrative Development: We craft compelling stories that resonate with your audience, whether it’s through video production, written content, or social media campaigns.

    Multimedia Production: Our team of creatives produces high-quality content across various mediums, ensuring your story is told in the most engaging way possible.

    Campaign Strategy: We develop and execute integrated campaigns that combine performance and storytelling to maximize impact.

  • Sponsorship Strategy: We help properties define, package, and price their sponsorship assets to attract the right partners. Our tailored strategies ensure long-term brand alignment and commercial growth.

    Partnership Sales: We secure strategic sponsors by leveraging our network and market insight. From prospecting to closing, we manage the entire sales process with professionalism and persistence.

    Asset Activation & Delivery: We ensure every partnership is brought to life through meaningful, high-impact activations. Our team oversees rights delivery, content integration, and reporting to maximize value for both parties.

Contact us.

Let’s work together.
Whether you're an athlete, brand, or event organiser, we’d love to hear from you. Get in touch to start a conversation.

CLIENTS

Black diamond logo with the text 'Black Diamond' underneath on a black background
Black background with a white mountain peak inside a semi-circle and the text 'LA SPORTIVA' below.
The logo of Leki, a brand known for outdoor sports equipment, featuring the word 'LEKI' in bold white letters above a horizontal line on a black background.
Logo with the text 'SIS' and the slogan 'Science in Sport.'
Mammoth logo with a mammoth inside a circle and the word 'MAMMUT' below it, in black and white.
A black background with a white outline drawing of a bird skeleton above the word 'ARCTERYX' in white capital letters.
Black background with a white geometric hexagon logo and the word "COROS" in white capital letters beneath it.
Black and white logo of The North Face with the brand name and half-dome design.